Tag Archives: marketing

Better Tweets – 3 Easy Steps

Step 1 – The Hook

As an author you know you need to utilize your social media networks to promote your books. Twitter is one of those at the top of all social media networks. But maybe you’re not sure how to leverage 140 characters to market your book. How do you create a tweet that gets attention?

The most important part of your tweet is the hook, the text that gets the reader’s attention. Always use an active voice for your hook.


Passive: Do you want to learn to write better Tweets?

Active: Write better Tweets in 3 easy steps.

Tweets that readers can respond to either physically (by clicking on a link) or emotionally (I need that!) get more attention.

A book tweet should have a physical link that your reader can click. This link should take the reader to you sales page, book review, your website or Amazon page. Beware! Links typically take up 22 characters of your allotted 140. You’ll need to shorten the link via TinyURL.com or Bitly.com.

Step 2 – Twitter Handles and Hashtags

Twitter handles are proceeded by the “@” sign and followed by a Twitter users name i.e., “@AuthorAssistant”. If you are quoting another
Twitter user it’s good etiquette to mention their Twitter handle in your tweet.

Hashtags are important because they serve as keywords or phrases for your Tweet. Hashtags are preceded by the “#” symbol. Also note that there are no spaces between words in hashtags. Spaces take up part of your allotted character count. Hashtags serve as searchable tags or keywords for specific tweets of subjects. For example you could search for the hashtag #bookmarketing or #books.

Select your hashtags carefully and make them relevant to your tweet content. To promote your book think along the lines of the keywords you use in your website SEO (search engine optimization).

Don’t over use hashtags. As a rule limit your hashtags to only 2 or 3 per tweet. Remember they take up precious characters in your tweet.

Step 3 – Add Pictures

Tweets with pictures get more exposure. It’s that simple. We are visual beings and “a picture is worth a thousand words”. It goes without
saying that your picture needs to be relevant to your tweet.

To summarize, the parts of the good tweet are the hook, the hashtag, Twitter handle (if you’re quoting someone or retweeting) and pictures. Happy tweeting!


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March 1, 2014 · 9:51 am

4 Solid Tips To Help You Write a Book That Sells

Here’s the popular author scenario –

You have an idea for a book. You tell your spouse, they love it and he/she urges you to write it. Feeling confident you tell your mom and dad about your idea – they love it and urge you to write it. Now you’re empowered so you talk with your girlfriends/coworkers, they think you’d be the perfect one to write this book and tell you “go for it! We’re so proud of you!”

First of all this NOT research. While you might have a great idea for a book before you start tapping those computer keys you need to do your research, real research via Google and any other search tool you have at your fingertips.

First things first –

Has someone else written a book on your topic? If so, how long ago was it written? If it’s been a few years there’s a chance they didn’t include some new information and you could write a book on the same topic with a different spin on it and include the latest information.

Logical steps –

There are hundreds of steps to not only writing a book that will sell but also hundreds of ways for today’s authors to build a solid platform from which to sell their books.
Whether you’re writing a novel, a self-help book or your very first informational ebook, these steps are necessary to write your book so that it has the very best chance to sell among the thousands that are uploaded to Amazon, Barnes & Noble, IBooks, Kindle, Nook, etc.

The Steps –

1. Test the market first.
Take time to survey your audience. If you are lucky enough to already have an email subscriber list, contact your subscribers. Ask them for their feedback on your idea (topic), what do they want to know and most important, would they pay for the book?

If you don’t have an email subscriber list then consider creating a squeeze page on your website (don’t forget to have a subscription option to get that email address!), write a blog post asking for comments, utilize your social media channels (Facebook, Twitter, LinkedIn, Pinterest, etc.).

2. Tough questions for you.
Why are your writing this book? What is the core purpose? Do you have a compelling message to share? Perhaps you have some important research to add to your topic. Do you to make money? Have an extra income? Do you want attention or notoriety for writing a book? Get very serious about your purpose and your message.

3. Leave out the kitchen sink.
Don’t overwhelm your reader. Look closely at your topic and zero-in on a specific area to work from. If you know what your audience is hungry for this shouldn’t be a problem for you.

4. Be professional.
Create a professional book. This one tip alone will make or break your book sales. Have your book professionally edited. Get a great cover designer. Even if you’re creating an ebook, you still need a compelling book cover. Have your book professionally formatted, not just a Word file you created with headers and foots. Hire someone to make it look awesome. Ebooks are a lot more complex than you might think. It takes someone who works with ebook formats to get your ebook to look great across all the current readers.

Following these simple tips you can create a book or ebook with great potential to become a best seller. These tips are just the beginning. You need to plan your platform, create a marketing strategy and follow through with the promotion side to sell your book. More to come on these topics in future posts.

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February 5, 2014 · 1:43 pm

Writing Resolutions for 2014

It’s been said that it takes 31 days of consistent actions to create a new habit. What if you made a New Year’s resolution to write every day for 31 days? What could you accomplish?2014 color

I believe you could develop a great writing habit first of all. If you write everyday it helps you get your mental writing muscle in shape by making it easier to start from where you left off the day before. And just think, if you wrote for 15, 20 or 30 minutes a day how many words could you produce? That would be a great start on that book you want to write or the one you’re trying to finish.

Start right now and get out your calendar and schedule “your” writing time every day for 31 days. Be reasonable about the time of day and just how much time you can devote. You want this to be a good experience not another to-do on your list. A minimum of 15 minutes, 30 would be awesome but you can shoot for somewhere in between.

A few tips:

  • Try to schedule for the same time of day each day, it’s just easier to get into a habit if it’s consistent
  • Turn off or remove yourself from distractions like your phone, emails, texts, Facebook, Twitter, TV, etc. Focus on writing and only writing.
  • If you use your computer think about saving your work to the “cloud” so you can access it in the future, just in case you find a spare minute or two to write or read over what you’ve written. Inspiration comes at the oddest times.

Start now, baby steps, and at the end of the 31 days add up the number of words/pages you’ve written. This will give you inspiration to write on! (Pun intended)

I thought I would share some insightful and motivational blog posts about Writer’s Resolutions for 2014. My hope is that these posts will help you as write forward in 2014!

New Year Resolutions for Self-published Writers

1. Write more, promote less

2. Self-publish in 2014

3. Find a balance between work (day job) and my writing

4. Write!!!

5. Publish three books this year

6. Promote new book better than the other ones

7. Develop my craft

8. Publish my book as ebook

9. Complete my novel

10. Get serious

13 New Year’s Resolutions for Writers

Realistic New Year’s Resolutions for Writers

5 New Year’s Resolutions for Writers

Top 10 Resolutions for Writers

The Four Most Common Stumbling Blocks for Writers: How to Overcome Them and Keep that New Year’s Resolution to Write Your Novel

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January 5, 2014 · 10:41 am

Author’s Assistant or Publisher?

What is the difference?

I am not a publisher. I will not ask you to pay me a one-time package price to get your book published.

I am an author’s assistant. I will help you navigate the self-publishing journey through my experience, advice and assistance.

Why is this a good thing?

It’s a great thing for self-published authors who want to maintain complete control over their books and their publishing process.

It has been my experience that the majority of self-published authors are employed either full or part-time and writing is their passion but they need the steady income to support their lifestyle and families. As an author’s assistant I can help them with tasks and projects they don’t have the time or skills to do themselves.

For example, helping build the author’s platform for a new author I can create:

  • A new Facebook Fan Page
  • Set up a Twitter account
  • A LinkedIn account
  • Design a WordPress website or blog
  • Connect all of the above for automatic updating and notifications

An author’s assistant can research for the perfect editor, gather permissions for quotes or other excerpts, work with the graphic designer to finalize the book cover, etc.

The author has complete control of the tasks the author’s assistant does and to what extent the author’s assistant is involved. The author can create a budget for these tasks and the author’s assistant can make sure the entire book publishing process is kept on track and completed on time.


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Filed under Marketing, Publishing, Writing

Book Covers 101 –

Guy Kawasaki’s new book A.P.E. (Author, publisher, entrepreneur) is a must-read for all authors. He covers important steps in detail to help authors make the right choices and avoid costly mistakes.

In this blog post below he give the high points for creating a good book cover.


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Filed under Marketing, Publishing

Advice For Authors from Seth Godin

Seth Godin founder of the Domino Project offers sage advice to authors and aspiring author in this blog post –


Worth the quick read.

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Filed under Uncategorized