Monthly Archives: January 2014

Getting a Domain Name – Two Choices

It has been my belief for a very long time that authors need to develop a marketing plan as soon as they have an outline for their book. Why? Because building an author platform takes time. Authors should have their platform in place BEFORE they do a cover reveal and/or launch their book.

One thing every author needs is a website. This is the center of your web of influence on the internet. The author’s website holds static information (things not likely to change) such as a bio, photograph, book cover graphic, synopsis of the book, one-sheet, and press releases along with various links to all the other social media networks and marketing connections.

So you need a domain name first. Do you opt for your author or pen name or do you get your book title? I would suggest both but please start with your author or pen name. You would be surprised how many authors write their book and don’t even check to see if “their name” is available. If an author has a common name like “John Smith” this could cause lots of confusion. Even if you have a fairly uncommon name like “Cheryl Callighan” you would be surprised to know there is another “Cheryl Callighan” out there. However her middle initial is “L” and mine is “K”. A simple but important detail.

And a book title URL? That can be tricky. If you’re going to buy your book title in URL form check before you finalize your book and print it. You might need to tweak the name a little if your title isn’t available for a URL.

Here are some Domain Name tips:

1. Never let anyone else purchase your domain for you. Buy it yourself so you own it and can directly manage it. You can give a web designer or assistant permission and access to your domain but please buy it yourself. You’ll save yourself a lot of headaches down the road.

2. If you’re purchasing your book title domain please make it compact, memorable and easy to type.

*Avoid hyphenated domain names. They are hard to remember and hard to type.

3. Purchase a .com extension.

4. If at all possible, use keywords in your domain name. Keywords that relate to your book’s title.

5. Make sure your domain name is also available as a user name on other social media accounts like Facebook, Twitter, Pinterest, Google and Yahoo email ID.


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January 27, 2014 · 10:59 am

Writing Resolutions for 2014

It’s been said that it takes 31 days of consistent actions to create a new habit. What if you made a New Year’s resolution to write every day for 31 days? What could you accomplish?2014 color

I believe you could develop a great writing habit first of all. If you write everyday it helps you get your mental writing muscle in shape by making it easier to start from where you left off the day before. And just think, if you wrote for 15, 20 or 30 minutes a day how many words could you produce? That would be a great start on that book you want to write or the one you’re trying to finish.

Start right now and get out your calendar and schedule “your” writing time every day for 31 days. Be reasonable about the time of day and just how much time you can devote. You want this to be a good experience not another to-do on your list. A minimum of 15 minutes, 30 would be awesome but you can shoot for somewhere in between.

A few tips:

  • Try to schedule for the same time of day each day, it’s just easier to get into a habit if it’s consistent
  • Turn off or remove yourself from distractions like your phone, emails, texts, Facebook, Twitter, TV, etc. Focus on writing and only writing.
  • If you use your computer think about saving your work to the “cloud” so you can access it in the future, just in case you find a spare minute or two to write or read over what you’ve written. Inspiration comes at the oddest times.

Start now, baby steps, and at the end of the 31 days add up the number of words/pages you’ve written. This will give you inspiration to write on! (Pun intended)

I thought I would share some insightful and motivational blog posts about Writer’s Resolutions for 2014. My hope is that these posts will help you as write forward in 2014!

New Year Resolutions for Self-published Writers

1. Write more, promote less

2. Self-publish in 2014

3. Find a balance between work (day job) and my writing

4. Write!!!

5. Publish three books this year

6. Promote new book better than the other ones

7. Develop my craft

8. Publish my book as ebook

9. Complete my novel

10. Get serious

13 New Year’s Resolutions for Writers

Realistic New Year’s Resolutions for Writers

5 New Year’s Resolutions for Writers

Top 10 Resolutions for Writers

The Four Most Common Stumbling Blocks for Writers: How to Overcome Them and Keep that New Year’s Resolution to Write Your Novel

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January 5, 2014 · 10:41 am