I sat in on a webinar yesterday where book experts from various fields spoke about authors and book marketing. These experts were a book coach, website designer, book seller (for lack of a better term) and book marketer. The overriding message from each of these experts was the fact that most authors don’t know what it takes to get a book published nor do authors know that their book becomes a business and they need to treat it as such.
The author invests his/her blood, sweat, tears, soul and time to produce a good book. It takes money to make a book great. Money for professionals. Professional editor, professional graphic designer for the book cover and professional interior designer for the heart of the book, both print and ebook. All of these professionals cost money and thus they are an investment in the overall success of the book.
But it doesn’t stop with just the printing or the ebook and getting both on Amazon.com. There’s the promotion, the social media, the website, the press releases, the book reviews, the blog tours, the article marketing, the book signings, the readings, the speaking engagements . . . and so on.
“It’s a marathon, not a sprint.”
– Judith Briles of AuthorU and The Book Shepard
Authors need to understand that their book becomes a business and they need to treat it like one. They need a plan. They need to be an advocate for their book and themselves.
Their book needs a platform to sell from. Their book needs a marketing plan. They need to define their niche audience just as they would create a character profile for their novel. They need to have the money to invest in the marketing and even pay for some of the marketing or someone to help them implement the plan. They need to stay focused on their plan.
As with any business you won’t see results over night or even in 30 days most likely. But if you have the vision to create an 18-month marketing plan you will achieve your goals – creating buzz and selling books.
“Writing a book is a creative act.
A finished book is a product.
Selling a book is a business.”
From Successful Nonfiction by Dan Poynter